So, remember to remain realistic when creating a content plan for WhatsApp statuses as well as general availability. WhatsApp Business can only be associated with one phone number per business, making it a one-person job. As WhatsApp use becomes more widespread within the United States, we plan to develop specific social media marketing strategies for WhatsApp messaging as well as status updates. We have found that a personalized message sent to a lead shortly after the initial contact with one of our clients on Facebook positively affects conversion rates. In the future, these status updates can be used the same way as Instagram Stories to give sneak peek previews, bring attention to upcoming live streams or just give customers a look behind the scenes of their favorite business.Ĭurrently, all of our focus is going toward lead generation and follow-up on WhatsApp. WhatsApp allows users to post statuses, much like Snapchat Stories. We have found WhatsApp Business to provide a lot of opportunities for online and mobile marketing, especially for small businesses. Share Social Statuses With Your Customers They may return to the area or recommend you to friends who visit in the future. However, you can still utilize the app to communicate with customers and give them more information about your business. After all, the main goal should be to deepen bonds with your customers and develop brand loyalty, which is extremely difficult to do over a short period of time. If you are located in a touristy area with few regular customers, for example, the app may not be the best for you. So, WhatsApp should be considered a new platform to help strengthen bonds between your standing customer base instead of a tool for cold calling.īased on my experience, the platform is primarily suited for businesses with a very familiar or regular customer base. This mirrors Facebook’s policy, which requires a business to be contacted by an individual user before being able to start a conversation. Strengthen Customer-Brand Relationships - No Cold Messagingīusinesses are only able to contact users who have provided their phone numbers and have agreed to be contacted by that specific business over WhatsApp. E ngagement should be the main focus here. To help encourage use, businesses can create Facebook ads that bring attention to the WhatsApp messaging service by adding a “send WhatsApp message” button to their ads.
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However, c ompanies must consider the fact that their customer base may not be active on the messaging platform yet. While it is important to raise general awareness about your presence on WhatsApp, you will not be able to reap the benefits of a deeper connection with your customers unless they download it. WhatsApp Business allows you to create a more seamless customer service experience for your customers as well as strengthen their bond and loyalty to your business. Not All Consumers Use WhatsApp - You Must Encourage Them And just like the normal WhatsApp, conversations are always encrypted, and businesses can be blocked just like individual contacts. Small business owners are also able to set away messages and create quick replies to frequently asked questions.
Different chats can be labeled for organization, such as new customers, returning customers or orders completed. WhatsApp Business allows you to create a public profile for your business with basic information, including an address, website and other helpful information.
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